Future of Digital Marketing Trends for The Years 2021 to 2022
Everything changing to digital, Digital Marketing Trends has a great future coming ahead. The one main thing you have to focus on is that been updated with the latest technologies used in Digital Marketing. Digital marketing trends change year by year.
Here are some future predictions about digital marketing trends as it is excepted that these are some predictions about the future trends in digital marketing.
- AI Evolution :
AI (Artificial Intelligence) has become an important factor in the business industry. Currently, it has been integrated with digital marketing for advertising impact. It is said that AI will take over many simple jobs in the future.
It is important for a digital marketer to be familiar with AI and must implement it.
The main reasons to use Artificial Intelligence in the organization are :
- Have competitive advantage
- Allows moving to new business
- Newmarket enter our organization with AI
- Reduces Cost
- Suppliers use AI-driven products and service
AI is an important factor that a digital marketer should not ignore use as it will have a significant growth in the business.
2.Interactive Marketing :
Interactive Marketing plays an important role in the future of digital marketing. When interactive elements are added to your website or social media it helps the customer been involved with your brands and to know more about your products.
The interactive elements include interactive marketing techniques like:
- Polls
- Questionnaires
- Games
- Competitions
- Researches
- Interactive videos.
3.Micro-Influencer Marketing :
The influence in marketing is an important tactic used by marketers. The term micro-influencer marketing means medium-sized influencer with 30,000 followers in the popular niche areas.
This has become popular with followers and marketers. It is easier to target audiences who are interested to buy your products and services. The benefit of micro-influencer is that they have a better engagement rate.
It says that by the year 2022 the micro-influencer marketing will be a major trend in digital marketing.
4. Vlogging:
Vlogging similar to blogging but with video content, also known as video blogging. It has the ability to live stream and to introduce a new product of your brand familiarise with your targeted audience.
It has a strong relationship with your customers. Vlogging can be used for personal and for business use.
Vlogging is an important factor in digital marketing that can have an impact in the coming future years.
5.Niche Social Media :
The other social media channels in the same niche like Pinterest, Medium, Snapchat, and Reddit will have greater growth in the future.
Social media platforms like Facebook and Twitter will grow their interest if you have a niche brand. These platforms help you to reach the targeted audience.
6.Visual Search :
Visual Search is a new trend in digital marketing. Google and Pinterest have introduced lens which is a visual tool where you users can take picture of an item, object, landmark and find it online or similar item.
Users can upload an image to search. Pinterest turn on your camera in the search bar.
Pinterest lens categorized under home decor, art, food, products, beauty, and fashion.
By using Google Lens objects and landmarks can be recognized. While you take a photo of the products you get the following details:
- Home goods and Apparels -Similiar products and where to buy them
- Barcodes-Find information about the product
- Business Card-Saves Phone number and address
- Book-get reviews and summary
- Buildings or landmarks-gives historical facts
- Plant or animals-learn about species and brands
7.NeuroMarketing :
Neuromarketing is the upcoming trend in digital marketing. Neuromarketing means analyzing the measurement of the person‘s brain activity to determine which type of content they are engaged in.
Creating marketing materials such as your website, e-mail campaign, social content, ads and induce neurologically reacts to the targeted customer.
This helps the marketer to advertise and where to have more focus and what to avoid. The marketers can optimize their content and trigger emotions and responses.
8.Voice Search :
Voice Search has been trending for 9 years. Voice search is the best thing to optimize for digital marketing trends.
AI is getting advanced with voice assistants like Alexa and Siri and reducing their mistakes. For voice technology, the digital marketer should use the right keywords that users will speak.
9.Google Gallery Ads:
Images play a vital role in marketing for consumersGoogle Gallery Ads is similar to Facebook Carousel Ads which appear only on mobile devices which play the best parts of search and display advertisement.
Google has introduced Gallery Ads in the early 2020sThis trends would be used in the coming future of digital marketing.
These major trends are used in the future of digital marketing. As a digital marketer, you have to be aware of the updated technologies of digital marketing and its future trends.
